← Back to Home

Privacy Policy

Effective Date: 1 January 2026

Last Updated: March 2026

Introduction

Ultimate Properties, operated by Longbird Pty Ltd ("we", "us", or "our"), is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) of South Africa.

By using our website at ultimateproperty.co.za or submitting your information through any of our forms, you acknowledge that you have read and understood this Privacy Policy.

1. What Personal Information We Collect

We only collect information that is necessary to provide our real estate services. This includes:

  • Full name
  • Email address
  • Phone number
  • Preferred appointment date and time
  • Property type preference (e.g. apartment, house, land, commercial)
  • General enquiry details you voluntarily provide
  • Website usage data collected via cookies

We do not collect sensitive personal information such as identity numbers or financial records through this website.

2. Why We Collect Your Information

Your personal information is collected solely for the following purposes:

  • To respond to your property enquiries and contact requests
  • To schedule and confirm property consultations and appointments
  • To match you with suitable properties for buying, selling, or renting
  • To send you relevant property listings and market updates (only with your consent)
  • To improve our website experience and services
  • To comply with applicable South African laws and regulations

We will not use your personal information for any purpose other than those listed above without first obtaining your explicit consent.

3. How We Share Your Information

Your personal information may be shared with the following parties on a strict need-to-know basis:

  • Our real estate agents — to assist you with your property needs
  • Property management platforms — where your listing or rental is managed
  • Legal and compliance parties — where required by South African law
  • IT and website service providers — who assist in operating this website under strict confidentiality agreements

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. How We Store and Protect Your Information

We implement reasonable technical and organisational measures to protect your data, including:

  • Secure HTTPS encryption on all pages of our website
  • Restricted internal access to personal information on a need-to-know basis
  • Regular security reviews of our data handling processes
  • Secure storage of digital records with reputable cloud providers

Your personal information will be retained only for as long as necessary to fulfil the purposes for which it was collected, or as required by South African law. Once no longer needed, your data will be securely destroyed or anonymised.

In the event of a data breach that poses a risk to your rights, we will notify you and the Information Regulator as required by Section 22 of POPIA.

5. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights:

  • Right to Access — Request a copy of the personal information we hold about you
  • Right to Correct — Request correction of inaccurate or outdated information
  • Right to Delete — Request deletion of your personal information where no longer necessary
  • Right to Object — Object to the processing of your information for direct marketing
  • Right to Withdraw — Withdraw your consent to processing at any time
  • Right to Complain — Lodge a complaint with the South African Information Regulator

To exercise any of these rights, please contact us using the details in Section 8.

6. Cookies

Our website may use cookies to improve your browsing experience. We may use:

  • Essential cookies — required for the website to function
  • Analytics cookies — help us understand how visitors use our site
  • Marketing cookies — used to show relevant property listings

You may withdraw cookie consent at any time by clearing your browser cookies or adjusting your browser settings.

7. Direct Marketing

We may send you property listings or promotional communications only if you have provided explicit consent. Every communication will include a clear option to unsubscribe at any time.

8. Contact Us

For any privacy-related questions or to exercise your POPIA rights, contact us:

  • Company: Longbird Pty Ltd t/a Ultimate Properties
  • Address: 17 Koedu Road, Bloemfontein, South Africa
  • Email: Moeketsi.ultimateprop@gmail.com
  • Phone: 082 381 3044 / 081 467 8888
  • Hours: Monday – Sunday, 8AM – 8PM

To lodge a complaint with the South African Information Regulator:

9. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will always be available on our website with the revised effective date.